Our Story

In 2021, three Texas-grown boys came together on a field as youth football coaches for Four Points Pop Warner Vipers in Austin, TX. This marked the beginning of a friendship that would grow into a partnership. In search of Viper logo hats for all of the coaches, we found nothing we loved, so we designed our own. We didn't expect the overwhelming interest and enthusiasm for our hats from our community, and so began the journey to launch Crown Trio.

Crown Trio is more than a brand. The name represents three founders, from a city once called "City of the Violet Crown", who share a passion for hats, school spirit and community. Texas born and built on hard work. At Crown Trio, we craft premium headwear that’s as tough, sharp, and comfortable as the people who wear it. Our mission is simple — create the finest hats in the world, made to work hard and play even harder.  It’s our passion, it’s our pride!